Both slogans and taglines are very important for a brand’s positioning in the business. They only differ in their scope: a tagline represents an entire business, while a slogan usually only represents a single product or is a part of a particular advertising campaign. Dan Cullen-Shute, chief executive and co-founder of the independent advertising agency, Creature London, says, “We live in a world where brands think they need ‘purpose’.” Brands want their audiences not only to perceive a product but also to connect it with a higher purpose. That’s where slogans and taglines come in – the best ones capture this higher purpose in a memorable way. For example, everyone and their mothers can surely recall Nike’s call to action “Just Do It” or Red Bull’s promise to “give you wings.” However, not every slogan seems to work. Some appear at bad timing – for example, the ad for Ayds – an appetite suppressant – aired a TV commercial along with the slogan “Lose weight deliciously with the aid of Ayds.” Given that the brand’s name sounded phonetically identical to AIDS and that it aired during the epidemic period of the disease… well, I guess you can sort this one out yourselves.
And today, we have compiled for you a whole list of various brands’ slogans and taglines that are just plain bad, weird, or blatantly stupid, so scroll down below to see them all. Don’t forget to share this post with your friends if we make you laugh, alright!
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23 Mindlessly Waggish Advertising Slogans And Taglines That Will Make You Question Your Their (???)Existence
#1 What is that even an ad for? this cannot be an accident
Source: WrongUn
#2 Sure it sucks, it vacums(???) all the free time in your home
Source: unknown
#3 Because defies reason(logic???)
Source: unknown
#4 Does it make facial hair grow?
Source: jennacastro
#5 “Happy Women’s Day,” I think you missed the point here. Like, entirely. And if I worked like my boss, I would take random fifteen-minute breaks and like seven personal phone calls in a day
Source: dylmg
#6 “Since 2001″….? They knew what they were doing
Source: wilksonk907
#7 I feel like they must’ve known what they were doing, there’s no way this was an accident
Source: seed
#8 Okay, I get the joke, but what does it have to do with recruiting?
Source: t.wat
#9 Wow thanks for the advice I guess, Reebok….(4 chấm???)
Source: jakedaily
#10 Homicidal psycho beer? Count me in!
Source: Mark Duffy
#11 Interesting product name
Source: Kevin Noonan
#12 Yes, let’s all start breathing muffins
Source: Mark Duffy
#13 And then, imagine EVEN MORE!
Source: unknown
#14 Nothing wrong with this advert, it’s totally oKKK
Source: FabianWolfgang
#15 I don’t know, how good does skinny feel?
Source: Grieve
#16 What are they trying to say?
Source: Pleasant_Jim
#17 I have no words for this. lol. its so bad(viết hoa)
Source: Daniel Dougherty
#18 You got the sauce ready?
Source: cornichon
#19 I am almost covinced(???) that in local language it does not sound that threatening
Source: unknown
#20 I highly doubt that parents want their kids to look “yummy”
Source: unknown
#21 Finger gun
Source: Vandelay797
#22 I think this is a GREAT ad!!!
Source: reddit.com
#23 Honey!!! The baby doesn’t look so good!!!
Source: unknown