A call center agent’s average talk time landed him in hot water from bosses, even though he smashed every other target. Instead of stressing, he quietly developed a simple tactic: strike up real conversations with older callers about fishing trips and classic cars for the men, or family stories and grandkids for the women.
One day the approach paid off in an unexpected way when a routine check-in with a WWII veteran stretched into an effortless six-hour discussion full of shared views on life, wartime memories, and everyday wisdom. Breaks for bathroom visits and quick snacks happened naturally on hold, with no push for sales at all. In the end the managers, initially ready to criticize, ended up dropping their complaints about his talk-time numbers entirely.
A call center agent boosts talk time with WWII vet marathon chat, bosses praise after scolding low averages.























The core issue here stems from overemphasizing talk time as a primary KPI. While shorter calls can signal quick resolutions, forcing them risks rushed service, unresolved problems, and frustrated customers.
In this case, the agent excelled in upsells and NPS (Net Promoter Score), yet low talk time drew scrutiny, until that six-hour call with a veteran showed the value of meaningful engagement. The higher-ups’ sudden approval underscores how rigid metrics can miss the bigger picture: happy customers and strong agent morale.
This situation echoes Goodhart’s Law, a principle from economist Charles Goodhart, which states: “When a measure becomes a target, it ceases to be a good measure.” When a metric turns into a goal, people game it, distorting its original purpose. In call centers, this often leads to agents shortening calls artificially or, as here, strategically extending them when possible, without harming other performance areas.
Industry experts agree that talk time (part of Average Handle Time or AHT) must balance with quality metrics. According to Zendesk‘s guide on call center metrics, over-focusing on speed can harm customer satisfaction, while balanced approaches improve CSAT (Customer Satisfaction) and FCR (First Contact Resolution).
A CallMiner article notes that AHT remains useful for efficiency but warns against isolation: “Used in isolation, AHT can create the wrong incentives. But when combined with CSAT and FCR, it provides a more complete picture. It tells how fast agents work and how that speed impacts customer experience and outcomes. The goal is to find the right balance where efficiency supports a positive customer experience.”
Neutral advice? Managers should blend quantitative targets with qualitative feedback, perhaps rewarding agents for high NPS alongside reasonable talk time. Agents can build rapport naturally while staying efficient.
Here’s the input from the Reddit crowd:
Some people share amusing stories of cleverly gaming strict or unfair work metrics, like using talkative customers to avoid penalties.





![Call Center Worker Outsmart The System Through A 6-Hour Call With An Elderly Veteran [Reddit User] − Hahaha 6hr talk time with WW2 Vet. That's fantastic.](https://dailyhighlight.com/wp-content/uploads/2026/01/wp-editor-1769652532576-6.webp)

Some people criticize companies or management for focusing on the wrong metrics or KPIs, which leads to absurd or counterproductive situations.




Some people describe extreme or unrealistic call center/ISP KPIs that make quality customer service nearly impossible.









This call flips the KPI script, reminding us genuine chats beat timers every time, that WWII vet probably slept smiling. Was the rep’s senior-charm offensive a fair flex against flawed metrics, or did the six-hour saga push boundaries? How would you hack talk time without faking it, grandma tales or grandpa gear? Drop your center survival stories below!







