Jerry Jones’ open-door policy at AT&T Stadium is once again in the spotlight. While the Dallas Cowboys have long prided themselves on providing fans with unprecedented access to team facilities, this practice—allowing tours during game week—has sparked concern about potential distractions for players and coaches.
ESPN’s Kalyn Kahler recently reported that discussions have emerged within the Cowboys’ leadership circle about whether this open access impacts game preparations. Despite the chatter, Jones remains unconvinced, citing the team’s consistent success as evidence that the policy isn’t harmful.
The Cowboys’ record certainly supports his argument. Over the past 20 years, Dallas has ranked sixth in NFL wins (182-131) during regular-season play. Since opening The Star in 2016, they’ve improved to fourth overall (85-52).
Unlike other NFL teams, whose facility tours are more limited or seasonal, the Cowboys allow fans close proximity to players—even during game weeks. On Oct. 13, for example, fans were just feet away from quarterback Dak Prescott and others as they prepared for a crucial matchup against the Lions.
Former Cowboy Dalton Schultz once described the environment as “literally a zoo,” comparing it to fans tapping on glass in an aquarium as players tried to focus on their preparations.
Jones, however, is not fazed. He’s confident that if the players felt strongly about the matter, he would hear more vocal complaints, which he hasn’t.
The Cowboys’ blending of fan experience with football isn’t new. Since surpassing one million tour attendees in 2011, Jones has remained committed to offering this unique inside look. Tour prices range from $40 to $90, with top-tier packages even featuring a holographic version of Jones to answer questions.
While the Cowboys’ approach is bold, giving fans access like never before, questions linger over whether it occasionally disrupts game-week focus. The team will need to maintain their winning ways to justify this unusual practice in a league where preparation is key.
