Emma Stone, an Oscar winner, has signed a deal to feature in the Cruella sequel, which is a positive indication for Disney as it seeks to recruit talent in the wake of criticism of its theatrical-Disney+ Premier strategy.
Emma Stone’s Cruella
Because of the epidemic, Cruella was released in cinemas and on the Disney+ PVOD tier on May 26, grossing over $222 million globally. Cruella 2 isn’t due out for a while, and it’s unclear if it’ll be a strictly theatrical release or, like its predecessor, will be released simultaneously in theaters and at home.
Emma Stone’s Cruella 2 contract, according to reports, benefits both parties, particularly at a time when Disney is still evaluating the dynamic window concept for its event films.
Regarding Emma Stone and her Cruella 2 agreement, Endeavor executive chairman Patrick Whitesell had this to say.
“While the media landscape has been disrupted in a meaningful way for all distributors, their creative partners cannot be left on the sidelines to carry a disproportionate amount of the downside without the upside potential. This agreement demonstrates that there can be an equitable path forward that protects artists and aligns studios’ interests with talent. We are proud to work alongside Emma and Disney and appreciate the studio’s willingness to recognize her contributions as a creative partner. We are hopeful that this will open the door for more members of the creative community to participate in the success of new platforms.”
Emma Stone and Disney plans for Cruella 2
Following Scarlett Johansson’s lawsuit against Disney, there was a lot of premature conjecture in the news that more actors from the studio’s theatrical-day-and-date movies would follow suit over the studio’s window experiments. That hasn’t happened as of yet.
Dwayne Johnson, who has been actively marketing Jungle Cruise to his 332 million+ social media admirers, is another huge movie star who is pleased with Disney in the aftermath of its pandemic dynamic window strategy. The film has so far grossed $73.1 million in the United States, $201 million or more internationally, and well over $50 million in expected Disney+ Premier global PVOD funds, for a total global gross of $251 million or more.
Even though Disney hasn’t revealed PVOD data for Emma Stone’s Cruella, the solo film chronicling the beginnings of the 101 Dalmatians villain was apparently popular enough that a sequel is in the works. Craig Gillespie, the film’s original director, and author Tony McNamara are returning, as previously reported.
All we know about Cruella’s PVOD earnings in the United States is what Samba TV revealed from U.S. Smart terrestrial TVs: close to $21 million during the four-day Memorial Day weekend.