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His Outfit Was “Too Poor” for a BMW… Until He Bought One

by Believe Johnson
December 9, 2025
in Social Issues

A trip to the dealership spiraled into unexpected chaos.

Imagine walking into a luxury car showroom wearing basketball shorts, a wrinkled T-shirt, and Crocs, feeling pretty amused at the idea of buying a six-figure BMW while looking like you just rolled out of bed. That was the plan for one newly promoted engineer, who wanted to live out the fantasy of dressing down for a big purchase.

But what started as a harmless joke to himself quickly snowballed into tension with a grumpy salesman, a furious girlfriend, and a complaint that may have jeopardized someone’s job.

The buyer felt brushed off, lied to, and outright dismissed because of his appearance. So when an attentive salesman finally helped him order his dream M4 Competition, he casually mentioned the earlier treatment to the general manager. The boomer salesman got glared at… and the girlfriend was not impressed.

Was this harmless fun, or was he intentionally baiting the man into trouble?

Now, read the full story:

His Outfit Was “Too Poor” for a BMW… Until He Bought One
Not the actual photo

"AITAH for purposely dressing down to buy an expensive BMW?"

TL;DR: Dressed in a t shirt and shorts to buy an M4. Boomer salesman showed no interest and lied to me so I complained to the manager about him.

I was recently promoted to senior software engineer so I figured I would treat myself to a BMW M4 Competition.

The idea of dressing like a hobo and buying a sports car always seemed so cool to me, as lame as it might be. I work from home and I...

At the door, my GF realized what I was doing and scowled. She asked me to change but I told her they'd be happy to take my money no matter...

At the dealership, there were only 3 salesman on the floor. Two were busy with customers and one was doing something on his computer.

I wanted to ask if they had a test car with the carbon bucket seats option. I approached the boomer-aged guy on his computer. I asked if he had any...

He glanced up for like half a second and said "what you see is what you get". Ok then.

I found a demo car on the floor with bucket seats. I went back to the boomer and asked if I could take it for a test drive. He told...

The other salesman were still busy. I was frustrated but I obliged. I waited by his desk and 2 minutes later he told me they don't allow test drives of...

Which is b__lshit because I had the option to book it online - I just didn't know if the test car would have bucket seats.

I ended up waiting for one of the other salesman. He was great - he let me test drive an M2 with bucket seats and I ordered the M4 through...

At some point, the general manager came out to greet me. I shared with him that I was disappointed from the customer service I got from boomer salesman.

The manager shot him a dirty glare and boomer had a stern but concerned look on his face.

On the way home, I was elated about my purchase but I noticed my girlfriend wasn't as excited.

I asked her what was up and she told me it was a d__k move to bait boomer salesman into giving me no attention then complaining to the manager about...

I honestly didn't intend to bait him or make him look bad. I just wanted to dress like a college student while buying an M4. AITA?

Edit: I still have no idea whether or not I'm the a__hole. Also I've never seen Pretty Woman. And why does everyone think I'm lying?

Leave a RemindMe comment, I'll post a photo of the M4 on r/BMW when I pick it up in September.

It’s easy to see why this situation feels messy. On one hand, the experience of walking into a luxury dealership dressed casually, only to be judged instantly, is something many people can relate to. It stings when someone dismisses you before you even finish your sentence.

But the emotional layer comes from OP’s girlfriend. What felt like a fun personal challenge to him translated, in her eyes, into a setup: dress down, provoke a reaction, then report it. Whether that was OP’s intention or not, she internalized the situation as unfair.

And behind all of this sits the very human desire to be treated with basic respect, no matter your outfit, job title, or bank account. Anyone who’s been underestimated knows the sting.

This feeling of being unseen or undervalued is something customers and workers clash over every day.

At its core, this story deals with three intertwined issues: appearance-based bias, customer–employee dynamics, and relationship communication.

Research consistently shows that people make rapid judgments based on clothing, even when they believe they don’t. A study published in Nature Human Behaviour found that individuals wearing lower-status clothing were perceived as less competent, even when observers knew nothing about them.

Luxury industries like cars, watches, real estate, often operate on snap assessments to prioritize high-value leads. Is it fair? No. But it’s common. The boomer salesman likely made a split-second judgment that OP wasn’t a serious buyer, especially in a showroom where every second spent with the wrong customer feels like lost commission.

Regardless of impressions, lying (“no test drives”), deflecting (“someone else will help you”), or refusing to engage violates basic service expectations. BMW and other premium brands emphasize a “consultative” sales model. Studies on customer service show that dismissive treatment increases complaint likelihood more than expensive mistakes do.

So OP’s negative experience is valid.

OP didn’t bait in the malicious sense, but intent and effect can differ.

Clinical psychologist Dr. Ramani Durvasula notes that when partners perceive an action as intentionally provocative, it creates a mismatch of emotional truths: one person sees humor or curiosity, the other sees manipulation. OP thought his outfit would be a fun private joke. His girlfriend interpreted it as a deliberate test.

Both interpretations make sense from their respective viewpoints.

Her reaction stems from moral discomfort, not dealership loyalty. Studies on “moral licensing” show that when someone feels another person set a trap, intentionally or accidentally, they experience second-hand embarrassment or guilt (Stanford University, “Moral Cognition” lab).

To her, OP’s clothing choice + complaint looked like:

  • Create a disadvantage

  • Wait for someone to fail

  • Punish the failure

Even if OP didn’t consciously intend this, she saw the pattern.

What OP SHOULD do moving forward? Based on the psychology of bias and communication:

A. Acknowledge her perspective: Not agree, just acknowledge. She wants to feel aligned, not adversarial.

B. Don’t frame the day as “proving a point”: Even if OP truly didn’t intend that, emphasizing curiosity instead of judgment will reduce friction.

C. Remember that dealerships operate on stereotypes: This doesn’t make the salesman’s behavior right, but it explains it.

D. Consider the manager’s role: Managers are trained to respond strongly to complaints. The glare might not mean anything extreme happened to the salesman. It may simply have been routine accountability.

The heart of this story isn’t really about BMWs or Crocs—it’s about how easily intentions and interpretations drift apart between people who care about each other.

Check out how the community responded:

Redditors argued that OP clearly wanted this reaction and shouldn’t pretend otherwise.

CnslrNachos - “The idea of dressing like a hobo and buying a sports car always seemed cool… but you didn't intend to bait him? Your girlfriend isn’t as naive as...

LaCroixLimon - “Who even gets dressed up to buy a car? This whole thing is silly.”

Sugarpuff_Karma - “This reads like a teenager’s fantasy. The story feels exaggerated.”

Others believed the salesman dug his own grave by being dismissive and dishonest.

Zern_ - “Boomer got what he deserved. NTA.”

Agent_Raas - “Dealerships literally use reverse profiling as a sales tactic. He misjudged you, that’s on him.”

GoFast1134 - “Hope you ordered the turn signal option, but hey, at least you got the car.”

Some saw the story as a clash of egos rather than clear wrongdoing.

LaCroixLimon - “Who’s more arrogant, BMW drivers or BMW salesmen?”

BeanBreak - “Cosplaying as a poor person for fun is… a choice.”

Joshee86 - “This feels exactly like what I expect from someone buying a BMW.”

This situation spiraled far beyond a simple dealership visit. What began as a playful personal experiment collided with real-world bias, strained customer service, and relationship miscommunication. The salesman made incorrect assumptions and handled the interaction poorly.

OP escalated the complaint without fully acknowledging how his own intentions might have shaped the experience. His girlfriend, witnessing the dynamic from the outside, saw deliberate provocation where OP saw harmless fun.

There’s no easy villain here, just flawed humans bumping into each other’s expectations.

It’s a reminder that how we present ourselves, and how others interpret us, creates a ripple effect. A small wardrobe choice turned into someone’s disciplinary meeting and a partner’s ethical discomfort. OP got his dream car, but whether he handled the situation fairly is something only he can decide after reflecting honestly on his own motivations.

So what do you think? Was OP justified in reporting the salesman’s behavior? Or did he knowingly set the stage for someone to fail?

Believe Johnson

Believe Johnson

Believe Johnson - a dedicated full-time writer specializing in entertainment and news writing. Her experience in various jobs related to movies and TV show news enhances her understanding of the industry, making her an indispensable team member.

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