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Sexist Customer Demands A Man, Ends Up Asking The Woman She Insulted For Permission

by Layla Bui
October 21, 2025
in Social Issues

Sometimes, the loudest lessons about sexism come not from men, but from other women. Working in a male-dominated environment already brings enough challenges, but facing dismissal from someone who should understand the struggle can sting even deeper.

One young woman managing a paint department learned this firsthand when a customer refused her help and demanded “a man who knows what he’s doing.” Instead of arguing, she smiled and decided to give this rude customer exactly what she asked for.

What happened next left everyone speechless and gave her the perfect dose of poetic justice.

A young female paint department manager tricks a sexist customer into dealing with a male newbie who immediately seeks her expertise

Sexist Customer Demands A Man, Ends Up Asking The Woman She Insulted For Permission
not the actual photo

'You want a man to help you? No problem! One will clock in soon?'

This happened sixteen years ago. When I was about 20 years old,

I was a department manager in a big box hardware store.

People said I acted 25, but I didn’t even look 18.

As a young female, I saw my fair amount of s__ual discrimination, but the worst always came from women.

This is the story of one such woman. I managed the paint department.

I had three associates who worked for me. They loved me as a boss

because I bought them a department radio, took the shifts they didn’t want.

(worked Friday close and Saturday mid so my two younger guys could have time to have fun on Friday nights

and the older gentleman took early Saturday mornings so they could sleep off their fun.

In trade, I gave the older gentleman his ideal schedule.) My team was awesome.

One day I was in the department alone and a lady came up

and asked me where she could find the five gallon oil based primer.

I let her know that my location didn’t carry the five gallon size of that primer.

She told me that we did and said that it was shelved “right there” while suggesting I was too stupid to remember.

(Her husband gave me an apologetic look.)

I let her know that another location had what she was looking for and that it was in fact in that exact location in that store.

She let me know how stupid she thought I was for thinking she could mix up stores.

Then, she began yelling and loudly insisting that I get a MAN out there to help her

because she wanted someone competent and not a stupid little girl.

Her husband actually tried to step in at that point but I just smiled

and let her know that a male paint associate would be clocking in any minute

and that I would be happy to direct him to her as soon as he is on the clock.

I smiled and waited for Joe to clock in. Joe was great and I knew he could handle this

or I wouldn’t have put him in this situation, but Joe was also new.

He was learning things super quick, but still relied on the rest of us for help.

When I saw Joe walking up, I quickly said that there was a customer who needed help.

I let him know that she was upset and asked him to do his best to answer her questions.

Joe walked up to the lady. She said, “Finally, a man!”

She asked her question, explained where the product SHOULD BE, and waited.

Joe calmly let her know that he had never seen us carry five gallon size of oil based primer,

but said he could check with the paint department manager.

She was happy and loudly said she was happy to be getting some REAL help.

Joe walked up to me and started to ask me about five gallon oil based primers.

The lady quickly walked up and asked him what he was doing.

He turned and said, “This is my manager. She runs this department.”

The husband laughed out loud, the woman stormed off, and I bought Joe lunch!

Sexism in customer service and retail isn’t new but it’s still painfully persistent.

According to a 2023 McKinsey & Company study, 42% of women in front-line management roles report being questioned or undermined because of gender bias, compared to just 6% of men.

These microaggressions often come not from male customers, but from other women socialized to believe expertise in trades equals masculinity.

Industrial psychologist Dr. Amy Diehl, co-author of Glass Walls: Shattering the Six Gender Bias Barriers Still Holding Women Back at Work, explains:

“Gender bias thrives in industries perceived as masculine, construction, tech, mechanics because people unconsciously link leadership and authority with male stereotypes.”

The Redditor’s calm but clever response demonstrates what experts call “non-confrontational boundary setting.” Instead of arguing or apologizing, she let the situation expose its own hypocrisy.

It’s a strategy often used by women in male-dominated fields to maintain professionalism while still asserting authority.

Interestingly, her male colleague’s reaction, deferring to her with confidence, aligns with what leadership consultant Dr. Tomas Chamorro-Premuzic calls “allyship through acknowledgment.”

By recognizing her role publicly, Joe not only shut down the customer’s sexism but modeled what healthy workplace respect looks like.

So, women don’t need louder voices, they need fewer people trying to silence them. And sometimes, the best response to discrimination isn’t confrontation, it’s composure and a perfectly timed punchline.

Here’s how people reacted to the post:

These Redditors shared similar stories of workplace sexism

catchmeeifyoucan − I had a really similar experience, I worked in a large appliance store

and an older woman came in to buy a washing machine. I was in my early 20s and looked very young.

Anyway, I went up to help her and she stated she would like a man to help her please.

I said ok, and went to get one of my male colleagues (I told him she had requested a man).

The whole way through the sale when she asked a question he’d say, hang on,

let me just check with the expert and come and chat with me for a moment.

He knew very well what the answer was, in fact he had trained me, but he was a golden soul.

Odd-Astronaut-92 − I loved it when I was working and people refused my help because I'm a woman!

I worked at GameStop. Anytime they'd demand my store manager I would go get her with glee.

She was a 50+ year old woman who didn't even really play games,

which meant that not only did they have to deal with a different woman, they were losing my 20+ years gaming experience. 🤣

This commenter gave a detailed account of sexism in law

Jen_With_Just_One_N − I’m an attorney and, also, a woman. Yep, they let us do that these days! :)

When I have a deposition, I will set out a pitcher of water and water glasses in the conference room

because pretty much all of what happens in a deposition is talking, and people get thirsty.

On one such occasion, I was doing this after I had already brought my notebook, exhibits, binders,

and computer into the room. (It was just my chair that was empty, because I was setting out water.)

All the other attorneys, and the witness, were men who had never met me before.

(NB: The court reporter was a woman, and she knew who I was.)

As I was finishing up with the water, one of my all-time favorite opposing counsel, a real stand-up guy (/s)

and total choosy beggar says something like

“Don’t you have anything better than water, Sweetheart? Like soda or coffee or something?”

I specifically remember the “Sweetheart” part because I wanted to deck him. No, we don’t have soda or coffee for you.

There’s a soda machine down the hall; we can wait for you to go get your own beverage of choice.

He declined, and then proceeded to complain about the amenities

(mind you, it was me personally, not my employer, providing these things, at my own personal cost, as a courtesy)

and started in on feeling inconvenienced that the deposing attorney (that’s me) is “not there yet.”

This is when I realize that because I was setting out the water and glasses, he thought I was my assistant,

and therefore “beneath him.” So gross. So I smile, say nothing, and sit in the empty chair so we can get started.

I start to open my notebook of exhibits and he asks me if I should be touching these things

because “they might be exhibits and get all out of order.” I inform him they are indeed exhibits and ask if he and his client are ready.

He gives me some passive-aggressive response about being ready just as soon as my boss graces us with “his” presence.

I tell him my boss will not be coming; he is not needed here.

Without waiting for his response, I tell the court reporter we’re ready.

Bless her, she’s on it! “Thank you, Ms. [My Last Name], I’ll now swear in the witness.”

It took him that long to realize the attorney’s name on the pleadings might belong to a woman.

I won that case. And, just for the record, my assistant is a woman, and she could mop the floor with that guy.

To bastardize a Jack Nicholson quote, sexism and elitism can shampoo my crotch.

HaddaHeart − I managed a menswear store. Didn’t matter how old the man I was working with was.

Could be a part time high school kid, people always went up to him first.

Or straight up refused my help, stating they’d prefer a man. We called it “guy in a tie syndrome”.

vanillalilabean − I worked briefly at a hardware store (and ended up knowing very little about the products,

but I had the customer service skills that some of the other employees lacked).

I’ve had a few older women come and ask to speak with a man, since you know, it’s a man’s area of expertise…

I would usually redirect those women to Matt, who would use a screwdriver to pick his nose.

I was always more than willing to find my manager who could answer even the most complex questions,

but when a customer is rude, the service quality drops drastically…

This group highlighted that stereotyping workers based on gender or age always backfires

[Reddit User] − I always assume when going into the hardware store that if I need help I need to look for a woman working.

My grandpa (a woodworker) taught me that that’s who you go to if it’s an option.

That’s how you get the right answer that isn’t prideful.

Now that I’ve grown up a little I recognize how rare that advice is, especially coming from a 70 year old.

CoderJoe1 − She painted herself into a corner by demanding a man and assuming you weren't knowledgeable.

STXman89 − I had a woman who could not believe I was a department manager

because I was 23 at the time and every other department manager was in their late 50s.

She asked me for our cheapest soup which I brought her to and told her it was split pea soup.

She refused to believe me even when I showed her the tag which said how many units we sold a month said 0.

She then asked for the person in charge in the department which I said was me.

She said "no I want to talk to someone who knows what they're doing"

I told her to have a nice day and started to continue my work.

She went and got the meat department manager who told her he would help her before bringing her over to me,

pointing, and telling her "that's our freezer manager he can help you find what you need".

I waived in the most sarcastic way possible and smiled before she stormed off.

There was no gender bias since I'm a guy but it just goes to show people are stupid

and refuse to believe facts in front of their faces despite the fact that we would have no reason to lie to them.

These commenters praised OP’s calm, witty malicious compliance and celebrated Joe’s teamwork

harrywwc − that. was. AWESOME! brilliant work :) and good for you spotting Joe's lunch as a reward :)

cocoash7 − Same thing always happened to me (F) working in sporting goods department of a certain blue big store chain.

My male coworkers recognized it and always had a fun time with it.

When they asked me to get a MAN to help them with a gun my coworkers always made a point to ask me the question

after they were asked before responding to the customer even though they knew the answer to the question.

I had some awesome coworkers that had my back.

In a world where people still assume authority wears a beard or a hard hat, sometimes the best revenge is letting competence speak for itself.

Would you have handled that customer differently, or was her calm, quiet takedown the perfect response?

Layla Bui

Layla Bui

Hi, I’m Layla Bui. I’m a lifestyle and culture writer for Daily Highlight. Living in Los Angeles gives me endless energy and stories to share. I believe words have the power to question the world around us. Through my writing, I explore themes of wellness, belonging, and social pressure, the quiet struggles that shape so many of our lives.

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