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Internet Sleuths Rally Around Groom After Helicopter Service Abandons Their Promise

by Charles Butler
December 25, 2025
in Social Issues

We have all been there. You spend months planning every tiny detail of a perfect day only for a wrench to be thrown in the works. Usually, the issue is a flower arrangement or a late caterer. However, every now and then, a wedding drama involves something much more adventurous. This time, it involves a high-flying surprise that nearly crashed before it could even take off.

A Redditor recently took a stroll down memory lane to share a wild story about his brother’s wedding. To make the day special, his father decided to surprise the happy couple with a helicopter ride. It was supposed to be a majestic entrance that no one would ever forget. Unfortunately, the company they hired had other plans. What followed was a masterclass in internet revenge that proves you should always treat your customers with respect.

The Story

Internet Sleuths Rally Around Groom After Helicopter Service Abandons Their Promise
Not the actual photo

Cancel on my kid brother’s wedding at three weeks notice? Enjoy being at the top of google rankings for all the wrong reasons?

So my kid brother got married 12 years ago this year. Being non religious they got married and had their reception

at a tithe barn at a country house. Thinking for something different for their wedding present, my dad decided that instead of

getting several wedding cars for them, he’d hire one car to take them from the venue to their hotel

and as a surprise hire a helicopter to take the bride and her dad from my parent’s place where she was getting ready

(her family is from down south) to the venue. Then after the ceremony the newly weds, her immediate family and ours

would each get a ten minute flight. So we (me) set out looking for a helicopter hire. We find this one company,

they survey my parents place to make sure they can get in and out (we have a six acre field adjoining their garden/our driveway)

and do the same at the venue, confirm all is ok, and my dad signs the contract and pays the 50% deposit.

3 weeks before the wedding they ring back and decide that they can’t actually get the helicopter into either the venue

or our field and would be cancelling the hire and would be refunding the deposit when they do their next invoice pay run

at the end of the month. Cue my old man losing his s__t and by the end of the day getting his money back.

What followed was a mad scramble to find another helicopter firm, which in rural Lancashire aren’t exactly to be found on every street corner.

After a fraught couple of days we find another firm who are more than happy with getting in and out at both place,

are cheaper and more relaxed than the initial firm. When we told them why we were booking it last minute they told us

that we weren’t the first that they’d heard of being let down by that firm. Here’s we’re the petty and honestly unintentional revenge comes in.

Back then I was a frequent contributor to a car forum I’ll call Mark’s car nerd forum (which is how my wife referred to it).

Not a massive one, at most I think we had about 70 members, but it was ours. One guy sorted out set up

and we each bunged him a fiver a year to admin it. There were half a dozen sub-forums where we’d chat about motor shows,

new car launches, F1, etc and one invite-only VIP area. Anyway out of frustration I posted on the open pages about how pissed off

and stressed we had been over the whole thing with a post title of “Beelzebub’s helitours are a bunch of absolute C@#!s”.

Nothing I wrote was untrue, I just laid out the facts of what they did and the stress it put us through a couple of weeks

before the wedding. Of course the guys all chimed in in support about how s__tty we’d been treated, until someone pointed out

that we (as a forum) had paid for google ranking boost and that if someone searched for a particular thing

(say ‘Lamborghini Gallardo’) then our forum would be on google page 1 because one of us had posted about it.

So everyone changed their post to start with a version of “What’s that? Beelzebub’s helitours are a bunch of absolute C@#!s?”.

Within a day if you searched “Beelzebub’s helitours” on google, one of the top results on page 1 was a link titled

“Beelzebub’s helitours are a bunch of absolute C@#!s”. Eventually one of the directors of said firm emailed the forum admin

demanding the post was removed as it was damaging his firm’s reputation. Dave the admin told him that unless he could provide irrefutable

proof that my version of events was in any way incorrect then the post would be staying up. This was followed by

various threats of legal action to which Dave responded by locking the post with the message “Beelzebub’s helitours have threatened to sue

Mark’s car nerd forum to remove this post. We have repeatedly asked them provide evidence that this version of events is in anyway

untrue which they have failed to do so. Until such time that they do, this post will remain up as a true account of

how our member was treated by them.”. EDIT Jeeesus, I didn’t expect to get this attention! Than you for all the upvotes.

To answer a few recurring questions/points. Rich people problems I know it seems that way, but the only reason we have properties

large enough to have a six acre field is because three families/households (parents, me & wife, brother) pitched together to buy the plot

& old barns back in 2002. As for the cost of the helicopter hire, it cost my dad less to hire the helicopter

and an ‘executive taxi’ (around £1100 in total) to take our kid and his wife to their hotel than it did

for him to pay for the two classic Daimler limousines for my wedding eleven years before. Calling my brother my ‘little brother’ or ‘our kid’.

He’s only two years younger than me, but he’s six-two to my (relatively) short arse five-nine and a half (hey that extra half inch is important)He’s

also nowhere near as broad or strong as me. So referring to him as my ‘little brother’ is reminder that he’s the younger and smaller.

Also it’s very common where I come from to call your sibling ‘our kid’, hell my dad was calling his younger brother ‘our kid’

when he’d come visit him in the weeks leading up to his passing at 74. OMG. They gave you three weeks notice,

that’s plenty of time. Anyone saying that has never planned a wedding or larger event. Three weeks before a wedding is no time at all,

especially for services which are booked months in advance. I booked my wedding cars a year before my date.

We booked the helicopter SIX MONTHS before the date. Had it been cars we booked we probably would have been s__t out of luck

to get replacements in that time frame at peak wedding season. As it was we got lucky as the replacement firm had not long

added another bird to their fleet and they had space available. Plus it’s still relatively rare to book a helicopter for a wedding,

back then it was really rare. People have said they must have had a reason to cancel They did. The reason is they were cunts.

The reason given did not add up, the second firm had the same risk assessments carried out and approved and flight plans

for the same flights using the same model of aircraft, filed in a couple of days. There were no safety problems at the venue

they hold an annual hot air balloon rally and if you’ve got space to launch a bunch of those contraptions,

you’ve got room to launch a squadron of helicopters and none at our place - according to CAA (that’s the U.K. equivalent of the FAA)

our field is big enough to take forty helicopters, plus the surrounding area is clear for at least half a mile in all directions

except for directly towards the houses/barns. You can’t boost google results. Apparently not. But if you run your own business

or website you’ll get at least one email/cold call/mail shot a week from firms claiming to be able to do just that with things

like Search Engine Optimisation. If you don’t know better, you may well be taken in by it. We (as the forum contributors)

must have been as we paid a couple of hundred quid out the subs to try and get more members as we started

it with just a couple of dozen of us. Also I’ve been told that google wouldn’t update to show our shitposting about

them as quick as within a couple of days. What can I say? It was twelve years ago, so that timeline might be a bit fuzzy.

you made this up/it didn’t happen what can I say other than it did? If I was going to make this up,

it would have been rather more dramatic with last minute saves like only confirming the helicopter that morning and more severe consequences like the firm

going bust etc. you deliberately tried to destroy that firm I didn’t. I had a rant to a bunch of mates

and it just rolled from there. They are still trading today.. nothing shows up when search google do you really think there’s a helicopter hire firm called “Beelzebub’s Helitours”?

This story really makes you realize how stressful wedding planning can be. It is truly frustrating to think that a professional company would back out of a contract with such little time left. They did this right before a major family milestone. Three weeks might sound like a while to some people. However, in the world of events, it is a blink of an eye.

It is particularly bothersome that the company wanted to wait until their next “pay run” to refund the deposit. When you are scrambling to pay for a replacement service, you need that money right away. Seeing a community of internet friends rally together to protect one of their own is quite heartwarming. It shows the power of niche online groups. These car enthusiasts really took the phrase “having each other’s backs” to a whole new level.

Expert Opinion

When a service provider fails so spectacularly close to an event, the emotional impact is significant. Psychologists often point out that “anticipatory stress” during a wedding can amplify the feeling of betrayal. This often leads to what experts call retaliatory consumer behavior.

A report from the Journal of Consumer Psychology suggests that customers are more likely to share negative experiences than positive ones. This happens because humans are wired to warn others of potential threats. According to a study by BrightLocal, nearly 98 percent of consumers read online reviews before making a local purchase decision. This makes a single high-ranking negative post incredibly influential.

Dr. Sherry Pagoto, a psychology professor, notes that “social support during a crisis is a powerful stress reducer.” By venting to his friends on the forum, the Redditor turned his frustration into a collective mission. This provided him with emotional relief while also creating a digital footprint for the company’s mistakes.

In a piece for Psych Central, it is mentioned that the desire for fairness is a core human trait. When a company acts unfairly, the community feels a moral obligation to balance the scales. This is exactly what happened when the forum members boosted the post. It was less about malice and more about creating a warning sign for future customers.

The father’s reaction was also quite interesting from a behavioral perspective. He exerted his influence to get his money back immediately. This shows how crucial clear communication and assertiveness are during a contract dispute. Without that initial push, the family might have been left without both their flight and their funds.

Community Opinions

The internet community had plenty to say about the company’s behavior and the “elevated” drama of the situation. People shared a mix of humor and valid concerns about the logistics of the flight.

Commenters shared a giggle about the company’s silly decision to use legal threats instead of an apology.

BeautifulPhantom1 − Goodness, why threaten legal action when the post was a factual accounting of what happened?

Huffing and puffing and threatening to blow your house down. Loads of sound and fury that amounts to nothing.

Magdovus − Never s__ew with Northern nerds. Stubborn twice over, even if they are from wrong side of t'Pennines

LindonLilBlueBalls − What a bunch of helicunts.

A few readers worried that a windy helicopter ride might not be the best hair day for a bride.

Penarol1916 − This plan reminds me of an episode of the Cosby show, when Theo and his friends decided that they wanted to take their prom dates on a helicopter...

It completely ruined their hair for the dance and ruined their night. I don’t know why anyone would think a helicopter would be a good idea to take the bride...

The conversation turned to the timing and the fairness of the refund delay.

Hempsox − Since it has been a few moons since this occurred, we're going to need to know the answers to a few follow up questions.

Were there any repercussions for Beelzebub's Unprofessional Helitours? Did the firm stop sending threats to Dave?

smeghead9916 − The fact that they weren't refunding you right away pissed me off, what if someone couldn't have booked another helicopter because they didn't have the money?

Others found it hard to feel sorry for people who can afford private air travel for a wedding party.

9lobaldude − Nice collective petty revenge on that devilish company

dailyPraise − I love how they were planning to delay the refund.

[Reddit User] − Rich people problems

AfflictedDesire − I wanted to read this but acres, helicopters, grandeur. . maybe I am a hater but I can't relate to any of this. I can't even afford to...

How to Navigate a Situation Like This

If you ever find yourself in a contract dispute with a company, the first step is to stay very organized. Always keep copies of your signed agreements and all email communications. This helps you have a clear paper trail if things go wrong.

It is also important to remember that you have the power of your voice. Writing a factual, calm review on social media or search platforms can often get a company’s attention. If they try to withhold your deposit, check your local consumer protection laws. Most of the time, if a company cannot fulfill its end of the bargain, it must return your money immediately. Bringing up these legal rights can often speed up a refund.

Conclusion

In the end, this family found a new pilot and saved the big day. It goes to show that honesty is the best policy for any business. The internet has a long memory, and your digital reputation is often your most valuable asset.

What is your take on this “sky-high” drama? Do you think the online revenge was fair, or was it a bit much? We would love to hear if you have ever turned to the internet to help fix a service nightmare. Share your thoughts in the comments below!

WHAT DO YOU THINK OF THIS STORY?

WHAT DO YOU THINK OF THIS STORY?

OP Is Not The AH (NTA) 0/0 votes | 0%
OP Is Definitely The AH (YTA) 0/0 votes | 0%
No One Is The AH Here (NAH) 0/0 votes | 0%
Everybody Sucks Here (ESH) 0/0 votes | 0%
Need More INFO (INFO) 0/0 votes | 0%

Charles Butler

Charles Butler

Hey there, fellow spotlight seekers! As the PIC of our social issues beat—and a guy who's dived headfirst into journalism and media studies—I'm obsessed with unpacking how we chase thrills, swap stories, and tangle with the big, messy debates of inequality, justice, and resilience, whether on screens or over drinks in a dive bar. Life's an endless, twisty reel, so I love spotlighting its rawest edges in words. Growing up on early internet forums and endless news scrolls, I'm forever blending my inner fact-hoarder with the restless wanderer itching to uncover every hidden corner of the world.

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