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Customer Won’t Let A Woman Help, So They Send Him Three Women And His Reaction Was Priceless

by Leona Pham
October 25, 2025
in Social Issues

Gender bias often lurks in the most unexpected places, including retail environments where customers assume certain roles should be filled by men.

This story of a man demanding male staff in a bike shop highlights not only how deeply ingrained these biases are but also how women in the workforce continue to defy such outdated stereotypes. What follows is a moment of justice and a reminder that competence has no gender.

A bike shop worker, dismissed by a sexist customer, orchestrates a brilliant all-female response, ending with the female owner stealing the show

Customer Won’t Let A Woman Help, So They Send Him Three Women And His Reaction Was Priceless
not the actual photo

'Don’t want this saleswoman? Let me find another for you?'

While I was putting myself through university (this was in the mid 2000s), I was working at a bicycle shop.

I can honestly say it’s the best place I have ever worked; the owners treated their staff very well

and so this shop retained loyal, highly-capable employees that made loads of high-end sales.

But what was somewhat unusual (for a male-dominated industry in the mid 2000s) was that there was an equal number of male and female employees.

And these women were definitely the most qualified people for the job.

One was an engineer for a bike company, one was a highly successful triathlete and XC racer, and even one of the owners was a woman.

Almost having an unrelated university degree meant that I was BY FAR the least impressive woman working at this place. I just liked bikes.

One day, a man (maybe 50-60ish) came into the shop.

I was first on the scene. He said he was looking to buy a bike,

and so I started going through the usual probing questions to determine what kind of bike he was looking for.

Simple questions like: did he ride on the road or trails?

Even the most incapable salesperson could use the answers to these questions to point this guy in the right direction.

But he seemed HIGHLY resistant to talking to me or answering my questions. He finally said, “Is there someone else I could talk to?”

Maybe he just didn’t like my sales approach or maybe I seemed too young to be knowledgeable.

But since he didn’t even give me a chance to prove myself, and seemed to be staring longingly at my busy male colleagues,

I had a hunch that he didn’t think a woman was capable of selling him a bike.

So I smiled and said, “of course!” Lucky for me, there weren’t any idle male employees in sight.

So I grabbed one of the other women that I worked with, quietly letting her know my suspicions about this guy.

Before I was even out of earshot, I hear this man agitatedly say, “I need someone ELSE”.

Suspicions CONFIRMED. So we purposely seek out yet another extremely capable female employee to help this man.

When he sees her approach, he shouts, “JUST LET ME SPEAK TO YOUR MANAGER!!!!”

So in strides the owner, who is very eager to join our malicious compliance stunt, with a beaming smile on HER face.

“I’m the owner. What can I do to help you today, sir?”

The utter defeat on his face is something I will never forget.

Edit: Thank you for all of the awards! For those of you asking if he bought a bike:

he half-heartedly let the owner help him for a few minutes but was very abrasive and left without purchasing anything.

She didn’t deem it a loss for the business.

And to everyone suggesting he was looking for a solution for his sore nether regions: I doubt it.

Embarrassed people simply aren’t as immediately rude and dismissive as this fella was and we, as a high-end shop,

offered professional bike fitting with every sale, including replacement stems and saddles if modifying position wasn’t enough

(and it could all be done without discussing genitals).

People are treated as incompetent for no reason A LOT in historically gendered jobs/hobbies (MANY stories were shared in the comments)

and so you develop a sixth sense for this kind of thing.

That being said, if you’re a cyclist and feeling discomfort or numbness, just say so. It has happened to all of us.

And it’s ok to want the opinion of someone who has lived similar experiences. But, at minimum, don’t be a jerk about it.

The way the bike shop responded isn’t just a fun little prank; it’s an example of how businesses can use their power to fight sexism and encourage gender equality. But this type of situation happens more often than we’d like to admit.

According to Dr. Laura Brown, a psychologist specializing in gender and workplace dynamics, “Sexism often manifests in seemingly trivial situations, like dismissing a woman’s expertise because of her gender. Unfortunately, people who hold these biases often don’t realize they’re doing it.”

It’s frustrating, but these situations are far more common than we realize. Studies have shown that women in male-dominated industries, like biking, engineering, and tech, often face skepticism or doubt about their expertise. This is rooted in deep societal biases that undermine women’s skills.

According to a Harvard Business Review article, women are often expected to prove their competence much more than their male counterparts, especially in fields traditionally dominated by men.

But here’s the powerful takeaway: turning the tables on sexism can be done in a way that isn’t aggressive or offensive, but rather empowering. Instead of reacting with anger or frustration, the employees at this shop handled the situation with grace and humor. They used the man’s sexist behavior against him, and it was utterly satisfying to watch.

Advice for Handling Sexism in Customer Service:

  1. Stay Professional: When you feel disrespected, try to stay calm and professional. Responding emotionally won’t help your cause, but a calm response can help highlight the ignorance behind the sexism.
  2. Use Malicious Compliance: Sometimes, the best way to handle sexism is to not fight it head-on, but to subtly challenge it. Giving the customer exactly what they asked for (in the form of someone they didn’t expect) can be both humorous and effective.
  3. Know Your Worth: Keep in mind that your qualifications and abilities are valid, no matter what others assume. In a world full of stereotypes, keep proving them wrong, just like the women at this bike shop.
  4. Elevate the Experience: If you feel that someone isn’t respecting your expertise, consider escalating to someone higher up — but make sure you’re in control of the situation.

Here’s the input from the Reddit crowd:

These Redditors cheered the all-female response, sharing similar tales of sexist customers rebuffed by competent women in tech and retail

[Reddit User] − I just had this happen yesterday. Older guy comes into my shop and asks my parts guy for a salesman.

So he calls my office and tells me there's a "guy looking for a salesman," with a snicker.

I walked to the showroom and said "Hi there, what are we looking for today?" and he said, "Do you have any salesmen here?"

I said, "I'm the only salesperson here, and I'm the sales manager. Can I help you find something?"

He just shook his head and walked out. Whatever.

Any potential customer who acts like that right off the bat is undoubtedly going to cause problems if they buy from us,

so it's better that he didn't want to buy from me.

LucyWritesSmut − Girl! Yes! My retail story—I worked for a major electronics retailer which had several fancy stores in major cities.

We’d make major sales there, and another woman and I were the top two commission makers most months.

Basically, I was cute and fun, and I knew my s__t. Also, I’m tiny and look about twelve. One day, a dude walks in.

I say hi to him, and he looks me up and down.

Then ignores me completely to go to the tall, handsome gent next to me, a brand new guy, let’s call him John.

John looked exactly like someone who you’d think knew everything about laptops, expensive TVs, etc., but he knew NOTHING.

He’d just started. Customer starts asking John questions.

First one, John looks sheepish and repeats the question to me. I answer. John relays it to the customer.

Now, I’m about four feet from them, so customer could see and hear me. This gets repeated for about ten minutes.

Customer asks technical question. John doesn’t know the answer. He asks me. I answer. John tells the customer.

The whole time, the d__che looks sideways at me, but REFUSES to acknowledge that I exist.

I grin like a short, smart madwoman and stare a hole through the guy.

Entire. Time. Finally, John makes the sale, LOL...but has no idea how to ring douchey up. So I stand to the side and tell John which buttons to press.

The d__che STILL NEVER ACKNOWLEDGED I WAS THERE. Misogyny so fragile!

The whole thing took 4x longer than it needed to, I didn’t get the sale, and John couldn’t damn believe what happened. But I could.

This crew related to the daily grind of gender bias in bike shops and RV sales, loving the worker’s quippy comeback and team spirit

BicyclingBabe − This was such a daily occurrence where I worked.

One time a guy came in, insisted on talking to the mechanics, who were busy.

I said I could help and picked up a wrench. He said, "I didn't know girls could work on bikes too."

I let slip, "Yeah, my vagina doesn't get in the way at all! " Luckily he laughed, but damn.

Artistic-Rich6465 − I work at a luxury RV dealership (travel trailers and drivable) and I get a call from a guest.

He wants to talk with Diane, who he had spent a few hours with the week prior when he was in the showroom.

He was in the process of researching a tow vehicle and needed to talk with Diane to be reminded

about weight capacity of a 2 wheel drive versus a 4 wheel drive. I told him, unfortunately,

Diane was assisting another guest at the moment, but I would transfer him to her voicemail and ensure that she call him back once she was available.

He then says: "Well, actually, is there an expert I can speak to? Diane is a lovely young lady, but I'm not sure she knows what she's talking about."

Y'all, I saw red. (I felt like Mrs. White from *Clue*. "Flames on the side of my face! Flames...")

It took all my willpower not to curse him out... that and calls are recorded for "quality assurance".

So I just said, through gritted teeth:

"Sir, Diane is knowledgeable and I can assure you she will be capable in answering your question. Just please leave a message on her voicemail."

Okay, first of all, Diane has been working as an adventure advisor for over 5 years. Secondly, you called and asked for her.

Thirdly, I'm pretty sure she was able to answer most, if not all, your questions when you spent 4 hours with her in person.

These users laughed at the customer’s defeat, suggesting a clueless male employee as a future decoy for such shoppers

KelemvorSparkyfox − Cycling was my main form of transport for nearly 30 years.

I've lost count of the number of bikes I had. None of them required a penis to operate.

changerchange − Some people already know everything before they know anything.

This fool cuts his nose off to spite his face. you should have one male employee who basically knows nothing about bicycles.

Then when men like this ask for “someone else to talk to,” he's the one who gets.

Every time the guy asks him a question he’ll say “I don’t know, let me ask“.

And then he can walk over to a woman employee, get the answer come back to the man and repeat the process endlessly

This duo shared flipped stories of men facing bias in “female” fields and speculated the customer might’ve had personal discomfort

Xanor99 − I used to work at Geek Squad as one of the front desk agents in store.

We used to have a girl who worked with us. She was five foot zero and maybe 100 lbs.

She was super knowledgeable, a hard worker and had great people skills.

Every once in a while she'd have to deal with some sexist ass who would would ask to speak to a "real" geek squad agent.

She would usually handle this tactfully and they would eventually let her help them.

But one time this one guy wouldn't let her help him and refused to let her even speak to him and told her she had to go get a guy...

She came to the back and told us what was going on. One of my coworkers told her not to worry and he's got this.

He goes out there and starts talking to him in the most flamboyant voice he could manage. Even flirted with him a bit.

Since it was an infected work computer, the guy couldn't say anything as we were his last resort. It was poetic justice to watch.

JesseLaces − Probably not, but just think if this guy just didn’t want to tell any of these women

his nuts were really bothering him during his ride with his current setup.

S13pointFIVE − I had the opposite of this happen on more than one occasion. I'm a big tattooed guy with a beard.

I also used to own a nail salon and was a nail tech. Lady comes in and wants a set of nails done.

Asked if there was any woman that could do her nails because in her words "men don't know how to do nails."

I did have two woman techs working for me but they were off that day. Just me and 2 of my guy buddies working that day.

I said nope just us guys here at the moment. She asked to speak to the manager or owner. I said "no problem, give me one second".

Turned around and then turn back towards her and said "Welcome to So and So nails, how can I help you today?"

Took her a minute to register. Then said she was going to report me to the BBB? She stormed out.

Would have loved to see that report to see what I got reported for.

So, how would you have handled the situation? Would you have turned the tables on the customer or let it slide? Let us know your thoughts and share your own stories in the comments!

Leona Pham

Leona Pham

Hi, I'm Leona. I'm a writer for Daily Highlight and have had my work published in a variety of other media outlets. I'm also a New York-based author, and am always interested in new opportunities to share my work with the world. When I'm not writing, I enjoy spending time with my family and friends. Thanks for reading!

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